The German luxury car manufacturer will be the driving force behind “Africa’s Major” at the Gary Player Country Club course at Sun City from 14-17 November, extending the company’s already significant support of professional golf that dates back to 1989.
“For over 30 years now, we have partnered with professional tournaments and iconic championships around the world. Golf, like our other major sporting sponsorships, has an inherent synergy with the BMW brand." says Tim Abbott, CEO of BMW Group South Africa and Sub-Saharan Africa.
“Peak performance, agility, resilience, integrity, cutting-edge technology, speed, courage and determination are all characteristics that fit seamlessly with our brand,” adds Abbott.
BMW is associated with the 2019 Rolex Series, the European Tour Race to Dubai and worldwide partner of the 2020 Ryder Cup and is also an official sponsor or vehicle partner of several tournaments on the European Tour, including the BMW PGA Championship at Wentworth.
The company’s global footprint in professional golf echoes its extensive business operations as a truly global company with 31 production and assembly facilities in 15 countries as well as a global sales network in more than 140 countries. In 2018, the BMW Group sold over 2 490 000 passenger vehicles and more than 165 000 motorcycles worldwide.
Ken Payet, Tournament Director of the Nedbank Golf Challenge, welcomed the new partnership.
“We’re delighted to have BMW on board as our official vehicle partner. BMW has always represented a high level of professionalism and prestige, and similarly the Nedbank Golf Challenge distinguishes itself as a tournament unlike any other in professional golf.”said Payet